Occasionally, I am asked by people interested in selling their homes the importance of good photography included in a listing. They ask "with the high cost of photographers, why is it in my best interest to have photos taken? Can't I just use my camera phone?" Surprisingly, with phone technology getting better every day, that question isn't so far off. There are many who do. As an agent that represents both sellers AND buyers, one thing I have learned is that a picture TRULY is worth 1,000 words. More times than not a property is denied initial interest merely based on the poor shots that were taken, or the angles that didn't compliment the features of the home. Visual effect (much like the staging of a home) plays a huge role in the sale of a property. You stage your home to help buyers envision themselves living in the space, just like you use great photography to entice them into looking deeper. Quality photographers know this key rule. Because an estimated 90% of all home buyers start their search online (according to The National Association of Realtors), it is critical to bring them in using these visual effects. Cutting this corner will only sell yourself short- if at all. Remember, we live in a visual world where technology is being used in a larger scale than ever before. If you are interested in selling your property, find a specialist (like myself) who has the right connections to make your property look the best it can! As always, contact me at 772-696-5110 or jkenworthy@tcsir.com for any comments or questions. HAVE A WONDERFUL DAY!!!